FOR IMMEDIATE RELEASE
February 17, 2011
The Lucky Clover Trading Co. Debuts Videos Online – to Inform and
Educate Customers about its Baskets
On Wednesday, February 16, 2011, online wholesale basket retailer The Lucky Clover Trading Co. (www.luckyclovertrading.com) debuted its first informative video about its baskets. The online videos are a way of providing customers, new and returning, with details and information about baskets and other products. The first video featured one of the company’s best-selling line of baskets: the leatherette collection.
Because the basket is a three dimensional object, and the view the online shopper receives is two-dimensional, there is difficulty in determining what the basket looks and feels like. Therefore, customers are sometimes unsure about which basket will best fit their need. The online videos hope to provide customers with as much information as possible as they make a decision about which basket(s) to purchase.
Michael Yim, President and CEO, is excited about this opportunity. "Our customers often purchase baskets in bulk quantities. Still images and products descriptions sometimes fall short of information gained from face to face communication and tactile contact with a basket. Our product videos try as much as possible to bridge that gap, allowing customers to shop with greater confidence."
The Lucky Clover Trading Co. plans to release more videos about its baskets in the coming months. The experience and know-how the company has in the basket industry will resonate in the videos.
The Lucky Clover Trading Co. is an online wholesale retailer of baskets. With over 30 years of experience in sourcing, manufacturing and distributing baskets, we have the knowledge and expertise to help you find the basket you need. For more information, please log onto www.luckyclovertrading.com or contact us toll free 800.338.5885.