FOR IMMEDIATE RELEASE
October 19, 2011
The Lucky Clover Trading Company Partners with the National Breast Cancer Foundation to
Help Fight Breast Cancer
Benicia, CA – The Lucky Clover Trading Company announced today that it is partnering with the National Breast Cancer Foundation (NBCF) to provide awareness about breast cancer. The online wholesale retailer is offering customers an opportunity to give back and support the cause by purchasing a selection of “pink” baskets. A portion of the proceeds from the sales of the baskets will go to NBCF. NBCF was founded in 1991 by breast cancer survivor Janelle Hail. The National Breast Cancer Foundation’s mission is to save lives through early detection and to provide mammograms for those in need. Our mission includes increasing awareness through education providing diagnostic breast care services for those in need, and providing nurturing support services.
The entire organization is honored to be able to partner with NBCF. President and CEO Michael Yim shares, “breast cancer has had a devastating impact on millions in our generation, we're honored to join the NBCF’s efforts to help the cause and to help those in need.”
There is a special section on the Lucky Clover Trading Company website, where customers, in addition to ordering baskets for gift, business, or for the home, can purchase baskets that are pink in color. Lucky Clover staff handpicked these baskets, not only because they are pink, but that the purchase of these baskets support a great cause. In addition, customers will also notice the pink breast cancer ribbon on the baskets that support NBCF’s efforts to bring awareness of the disease that strikes 1 in 8 women in their lifetime.
The Lucky Clover Trading Company invites customers to help NBCF’s mission and purchase pink baskets. Again, 10% of sales from the baskets will go to NBCF to continue education, mammogram testing, research, and awareness in hopes of finding a cure.
For order information and additional questions, please contact The Lucky Clover Trading Company at toll free 800.338.5825 or email firstname.lastname@example.org.
About the National Breast Cancer Foundation, Inc.
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock®, Early Detection Plan®, MyNBCF online social community, and breast cancer research programs. For more information, please visit our website at www.nbcf.org.
 National Breast Cancer Foundation, 2011. Website, www.nbcf.org